Your website is normally the first encounter a customer has with your business and you only get one chance to make a good first impression
A well-constructed website inspires confidence in customers.
You can offer the best service in the world, but if your website looks like it quantum leapt here from 1994, then it might be driving customers into the arms of your competitors.
Poorly designed sites will also score lower on search engines, so competitors are likely to rank higher on Google and get a bigger share of the new customer pie.
Good Web Design Practices
for Small Businesses
Ensure your website is responsive
Does your site display properly on both Android and iOS? Tablet and desktop? How about Chrome, Internet Explorer and Safari? If your customers can't view your site, they certainly won't buy from you.
Make communication easy
Don't make it hard for your customers to get in touch. Your contact information should be visible, preferably at the top of the home page, so that visitors don't have to search for a number or address if they want to contact you. It also helps to have a clearly visible contact form.
Simplify your menus
Four headings is generally enough. Five is plenty. Six is excessive and seven, well let's not even go there. Having a site with too many menu options can look disorganised.
Leave plenty of space
This might sound counterintuitive but blank space makes websites look better, in the same way as minimalist interior design is usually more visually appealing than a cluttered room.
Have a call to action
Tell your customers what you want them to do and what they'll get.
Contact us for a free no-obligation chat about how to improve your web presence and turn more site visitors into paying customers... see, it's easy!
Need for speed
If your website takes ages to load because it's got too much code crammed into it, or worse, there's a video that automatically plays on your home page with terrible music. Customers with slower connections won't wait around to see what you've got to offer, so unlike with road safety, speed is good for your site!
No, we don't mean airing your dirty laundry in public, save that for the washing line. A nice friendly-looking picture of you and your team goes a long way. People buy from people, and a nice photo can make potential customers feel more comfortable about doing business with you.