YouTube is the world’s second most used search engine
and the third most visited site after Google and Facebook
Far from just being cat videos, YouTube is a great way to educate customers about your offer.
We spend a billion hours on YouTube every single day. That's more than Netflix and Facebook video combined!
So, if you have a product that requires a bit of explanation or is highly visual, YouTube could be a very profitable channel for your business.
YouTube has 1.3 billion users and
300 hours of video is uploaded every minute
Youtube could be for you if:
Your customers form a niche that can't be easily targeted by traditional advertising methods, like Japanese horseback archery. Yes, that's a thing. Google it.
Your product is best explained via video - there's a reason that Dettol don't use blogs to advertise their cleaning products.