YouTube
YouTube is the world’s second most used search engine
and the third most visited site after Google and Facebook
Far from just being cat videos, YouTube is a great way to educate customers about your offer.
We spend a billion hours on YouTube every single day. That's more than Netflix and Facebook video combined!
YouTube has helped turn local quilt shops into international brands and added hundreds of thousands of dollars to a struggling ski business' bottom line.
So, if you have a product that requires a bit of explanation or is highly visual, YouTube could be a very profitable channel for your business.
If a picture is worth a thousand words,
a video is worth a million
This off-the-wall YouTube strategy boosted this blender company's sales 5x
YouTube has 1.3 billion users and
300 hours of video is uploaded every minute
Youtube could be for you if:
-
Your customers form a niche that can't be easily targeted by traditional advertising methods, like Japanese horseback archery. Yes, that's a thing. Google it.
-
Your product is best explained via video - there's a reason that Dettol don't use blogs to advertise their cleaning products.